Willis Smith is the premier commercial construction firm on the Gulf Coast. The company was ready to update its image to better reflect their new direction while still honoring its 40-year history and brand awareness.
We created a transitional identity by combining some of the existing logo elements with a bold, modern attitude. The result is a striking new mark that commands attention and reflects the strength of the company as the leader in the region. We designed the responsive website to be an extension of the new look with improved functionality such as an FTP portal, enhanced search capabilities, and video testimonials.