Page Ranking is one of the most popular discussions when considering a new website. In fact, if I hear another CEO try to explain the importance of SEO to me one more time, I may shoot myself in the arm because it would be less painful. (Insert political joke here). Most companies look to the developers for making their website “#1 on Google” through the use of meta-tags, unique URLs, and other old development tactics that helped before CMS’s did it all for you. Successful SEO isn’t from your development.
Although it’s still important, it’s all about your social media and how it’s intertwined through your website. Here’s some important information in regards to social media and its affects on search. There are roughly 1.5 Billion social accounts by Facebook, Twitter, LinkedIN and Google+ users. 3.3 billion pieces of content are shared on Facebook each month and there are over 5 billion Google +1’s a day. A majority of content created on the Internet each day is from social networks and therefore the focus must be social for search. As Google and Bing continue to redefine their algorithms, you will find their focus will be sharable content on the homepage and throughout your site.
Your company should be focusing on social content and building socail strategies. By doing this, you are helping your search and guaranteeing successful SEO.